M'ndandanda wazopezekamo

Affinity Ilengeza Kuti Yapezedwa ndi Canva

Pa Marichi 26, a Gulu la Affinity lidatulutsa nkhani muvidiyo pa X kuti "agulidwa mwalamulo ndi Canva." Kusuntha kwa blockbuster kwadabwitsa dziko lopanga ndipo mosakayika kudzatenthetsa mpikisano pakati pa Canva ndi Adobe, osewera awiri akulu kwambiri pakupanga mapulogalamu. 

Ziwerengero zaboma za kuchuluka kwa ndalama ndi masheya zomwe zinali zofunika sizinatulutsidwebe, koma mpaka pano zanenedwa ndi malo angapo kuti chiŵerengerocho chili penapake pa “mamiliyoni mazana a mapaundi [a ku Britain].” (Affinity ndi kampani yaku Britain)

Pali njira zambiri zopezera izi zomwe zimapangitsa kuti mgwirizanowu ukhale wosangalatsa kwambiri, komanso zambiri zokhudzana ndi momwe zidzakhudzire malo opangira mapulogalamu, ndi ogwiritsa ntchito mapulogalamu opanga, mtsogolo mowoneratu. 

Canva Ikufuna Niche Yatsopano

Canva yakhala ikudya gawo lamsika la Adobe pazaka khumi zapitazi ndi chida chake chopangira msakatuli, kukokera ndikugwetsa. Komabe, zachita izi popanda kupereka zida zoyenera zamapangidwe apakompyuta popanga zida zamapangidwe kuyambira poyambira - chidutswa chachikulu chomwe sichinasowe m'malo ake ankhondo kuti achotse Adobe. 

graph kuchokera Canva.com kuwonetsa kukula kwa ogwiritsa ntchito mwezi uliwonse kuyambira 2013 mpaka 2024

Kupeza Njira Zabwino Zopangira Ndalama Ogwiritsa Ntchito

Canva mosakayikira yalanda ogwiritsa ntchito ambiri ndi Canva Editor yaulere komanso yosavuta kugwiritsa ntchito, yomwe ilinso ndi mtundu woyamba, kudzitamandira ogwiritsa ntchito opitilira 170 miliyoni kuyambira 2024. Komabe, ngakhale kuti ali ndi penapake mu ballpark ya 7x ogwiritsa ntchito a Adobe Creative Cloud (omwe ali ndi olembetsa pafupifupi 20-25 miliyoni), Canva ili ndi chiŵerengero cha msika ($26b) ndizocheperako 8x Mtengo wamtengo wapatali wa Adobe ($227b).

Izi zikutanthauza kuti Canva ikufunika kupeza njira yatsopano yopangira ndalama zopangira ndalama zomwe amagwiritsa ntchito. Zinafunikanso kufufuza magawo atsopano amsika kuti apitirize kupeza kukula pamene akukhala kampani yokhwima (osati poyambira kukula).

Kulimbana ndi Adobe Express

Kuphatikiza apo, Adobe adakankhira mumsakatuli danga la mkonzi ndikuyambitsa kwa Adobe Express mu 2021 (kukonzanso kwa mankhwala ake a Adobe Spark), kuyesa mopanda manyazi kulanda msika womwe watayika kuchokera ku Canva. Izi zidangowonjezera changu cha Canva kukulitsa kufikira ndi kutsutsa Adobe ndi zopereka zochokera pakompyuta.

Ngati Canva ikufuna kukhalabe wampikisano kapena kukhala wosewera wamkulu papulogalamu yopanga mapulogalamu, idafunika kupereka zida zolimba zopangira zomwe zidafikira makasitomala atsopano ndikutsegula njira zina zopezera ndalama. Popeza Affinity, Canva imakwaniritsa chosowachi, kulimbitsa mbiri yake yamalonda ndikupeza ogwiritsa ntchito omwe sanagwiritsidwepo kale. 

Canva Kuyang'ana Kulinganiza Chiwerengero Chake?

Chiwerengero cha anthu chimawonjezera gawo lina losangalatsa pakupeza Canva of Affinity.

Canva Ili ndi Chiyanjano cha Akazi

Ngati musunga chala chanu pamapangidwe a dziko lapansi, mumadziwa kuti Canva nthawi zonse imawoneka kuti ikugwirizana ndi kugulitsa kwa akazi kuposa amuna. 

Kuyang'ana kuchuluka kwa magalimoto ndi kuchuluka kwa anthu kuchokera SimilarWeb, opitilira 60% mwa alendo obwera patsamba la Canva.com ndi akazi. Affinity, kumbali ina, ili ndi pafupifupi zotsutsana zenizeni ndi anthu opitilira 62% mwa omwe adabwera patsamba lake ndi amuna (komanso malinga ndi SimilarWeb) *. 

Popeza Affinity, Canva ikhoza kukhala ndi mbiri yake ya Canva Editor yomwe imadziwika kwambiri pakati pa azimayi, komanso pulogalamu yatsopano yosinthira pakompyuta ndi mapulogalamu apakompyuta omwe amadziwika kwambiri pakati pa amuna - motero mwina madzulo kugawira anthu. 

Mosiyana ndi izi, kuchuluka kwa anthu a Adobe kumasokonekera amuna - ngakhale ziwerengero sizili zotsika ngati za Canva kapena Affinity, ndi Pansi pa 54% ya kuchuluka kwa masamba a Adobe kuchokera kwa amuna*. Adobe ayenera kuti adatonthozedwa m'mbuyomu kuti Canva m'mbiri yakale imayang'ana komanso kugwirizana ndi akazi kuposa amuna, choncho osati kutsutsa zomwe amagwiritsa ntchito. Koma masiku amenewo atha. Ndi kupezeka kwa Affinity, Canva tsopano ndi chiwopsezo chachindunji kwa ogwiritsa ntchito a Adobe.

*Popeza Canva ndi mkonzi wozikidwa pa msakatuli, zambiri zamawebusayiti a Canva.com ndizolondola kwambiri powonetsa kuchuluka kwa ogwiritsa ntchito kuposa momwe zimakhalira patsamba lamasamba a Affinity ndi Adobe, omwe amapereka mapulogalamu apakompyuta (ngakhale Adobe ilinso ndi osatsegula. mapulogalamu monga Adobe Express ndi Creative Cloud). Deta yachindunji ya kuchuluka kwa anthu sapezeka poyera pazinthu za Adobe kapena Affinity.

Kuthana ndi Vuto la AI la Affinity

Artificial Intelligence ikuchita gawo lalikulu pakukonzanso mawonekedwe a mapulogalamu opanga, ndi ntchito ngati Dall-E, MidJourney, ndi Stable Diffusion kutembenuza makampani pamutu pake kuwoneka ngati usiku umodzi. Zotsatira zake, Canva ndi Adobe adakakamizika kusinthira mwachangu kuti apewe kukhala osatha kuyambika kwa AI.

Makampani onsewa aphatikiza bwino AI muzopereka zawo zazikulu m'zaka zaposachedwa kuti ogwiritsa ntchito akhute. 

Kugwirizana, komabe, sikunasinthe, ndipo mapulogalamu ake apakompyuta akupitilizabe kusowa kuphatikiza kwa AI. Izi tsopano zakhala zofooka zowoneka bwino kwa wopanga mapulogalamu aku Britain.

Nkhani Zatsopano za Affinity Predate AI

Ngakhale AI isanakweze kwambiri, Affinity inali kumbuyo kwa Adobe pankhani yosintha mwanzeru. "Quick Selection Brush" mu Affinity Photo, mwachitsanzo, imafuna masitepe ambiri kuposa zida za Adobe zongodina kamodzi posankha mwanzeru zinthu zovuta. Adobe ilinso ndi chochotsa chakumbuyo kamodzi. Affinity alibe chida chodzipatulira chochotsa chakumbuyo.

Affinity anali kuyang'ana pansi chowonadi chowawa chomwe chimafunikira kuti apeze zida zopangira zatsopano, ndikufulumira, kapena kudziwonera okha kuzimiririka. 

Canva's Magic Design imagwiritsa ntchito mawonekedwe amtundu wa AI kuti apange zolemba zamtundu.

Canva Ili ndi Zothandizira ndi Talente Yokhazikitsa AI mu Affinity Products

Tsopano, monga membala wa banja la Canva, Affinity atha kukhala ndi mwayi wopeza talente yambiri komanso ndalama zambiri. Izi zithandizira kuwongolera jakisoni wa AI ndi zina mwanzeru zosintha mu pulogalamu yake mwachangu.

Canva yasonyeza kale kuti ikhoza kukhala yopepuka pamapazi ake ndi teknoloji yatsopano, kuyambitsa Magic Design, chida chojambula cha AI, mu Canva Editor yake mu 2022. Yapatsanso ogwiritsa ntchito mwayi wogwiritsa ntchito malemba-kujambula zithunzi kuchokera ku APIs yachitatu. monga Imagen kuchokera ku Google ndi Dall-E kuchokera ku Open AI.

Ndizomveka kuyembekezera kuti Canva izichita zophatikizira zofananira mkati mwa Affinity desktop suite.

Adobe yalowa zonse pakuphatikiza AI ndi nsanja zake zamakompyuta, monga Zopanga Zopanga mu Photoshop ndi Text to Vector mu Adobe Illustrator.

Canva ikuyang'ana kuti iwonjezere chuma chake chatsopano kuti ipeze zida za AI zodziwika bwino za Adobe monga Generative Fill yomwe idayambitsidwa mu Adobe Photoshop, kapena zolemba za Text to Vector zomwe zidayambitsidwa mu Adobe Illustrator. Zofananira zitha kulowa mu mapulogalamu apakompyuta a Affinity.

Kuphatikiza kwa AI Kwatsopano Kumatanthauza Kukwera Mtengo kwa Ogwiritsa Ntchito

Izi zatsopano / magwiridwe antchito samabwera popanda mtengo, komabe.

Mawonekedwe a Adobe desktop AI atsegula njira zatsopano zopezera ndalama ku bungwe la behemoth. Adobe adalengeza zakukwera kwamitengo kwa olembetsa ku North America, South America, Central America, ndi Europe mu Seputembara 2023 pamutu wakuti "Zonse zatsopano, za AI-powered Creative Cloud kutulutsidwa ndi kusintha kwamitengo.” Kukwera kwamitengo uku kudatsata kuyesa kwa beta kwatsopano kwa AI mu mapulogalamu ake apakompyuta.

M'mawu atolankhani, kampaniyo idalengeza kukwera kwamitengo ya $ 2/mwezi pamapulani amtundu umodzi, komanso kuwonjezeka kwa $ 5 / mwezi kwa dongosolo la Creative Cloud Individual All Apps. Kukwera kwamitengo uku kudapangidwa "kuti ziwonetse kukwera komwe tidapereka kale kwa mamembala athu ndikuwapatsa ndalama zatsopano zokhudzana ndi kupanga zinthu za AI." 

Kutulutsa kwa atolankhani kudafotokozanso mtundu watsopano wa "Generative Credits" womwe umaphatikizapo kugawa kwaulere "mwachangu" mwezi uliwonse kwa olembetsa. Mangongole othamangawo akatha, ogwiritsa ntchito ali ndi mwayi wogula zambiri kudzera pakukweza mapulani.

Ndizotetezeka kuganiza kuti Canva ikuyang'ana kugwiritsa ntchito mphamvu za AI ndi mapulogalamu apakompyuta kuti agwiritse ntchito mtundu wake wa Adobe's subscription + generative credits model.

Consolidation Nkhawa Monga Mafomu a Duopoly

Canva Inc. mosakayikira idzapindula ndi kugula uku, koma ogwiritsa ntchito adzapeza bwanji pamapeto pake? 

Pali zotsutsana ndi kufalikira kwa chikhalidwe ndi ukadaulo pakati pa Canva ndi Affinity. Zatsopano magwiridwe antchito adzafika onse nsanja posachedwapa. Kuphatikiza apo, ogwiritsa ntchito amawonjezedwa popanda mtengo wowonjezera panthawi ya "kuyesa kwa beta."

Kwa nthawi yayitali, komabe, ogwiritsa ntchito atha kukumana ndi kukwera kwamitengo ndi ma paywall. Izi zitha kuphatikizidwa ndi kuchepa kwa ufulu wakulenga. Ndi chifukwa fumbi likakhazikika, padzakhala osewera awiri okha mu malo opanga mapulogalamu: Adobe ndi Canva.

Wina angatsutse kuti uku ndikuwongolera pazomwe kale zinali zoyendetsedwa ndi Adobe mumalo opanga mapulogalamu. Mosiyana ndi izi, wina angatsutsenso kuti Affinity anali wosewera wachitatu pagawoli, ndipo tsopano ndi osewera awiri okha omwe atsala m'gulu lomwe lakhala osewera. duopoly.

Zotsatira za Duopolies

Ngakhale kuti zotsatira zazachuma za anthu awiriwa ndi zokayikitsa (monga kukwera kwa mitengo), pali umboni weniweni wosonyeza kuti msika woterewu uli ndi zotsatira zosayenera pamakampani omwe amapangira. M'nkhani ya 2018 kuchokera Harvard Business Review wotchulidwa "Kodi Kupanda Mpikisano Kusokoneza Chuma cha US?," wolemba nkhaniyo, David Wessel, akunena kuti ngakhale makampani amawona kuwonjezeka kwa phindu chifukwa cha "misika yokhazikika" - misika yomwe ili ndi osewera akuluakulu ochepa - pali zotsatira zoyipa zambiri zomwe zimachitika chifukwa chachuma chotere. Zotsatira zoyipa izi zimaphatikizapo kuchepa kwa mpikisano komanso kutsika kwatsopano, pakati pa ena.

Makampani akuluakulu akamalamulira msika wa anthu ambiri, Wessel akuti, amagwiritsa ntchito mphamvu zawo “kukanika” kapena kugula mpikisano wawo. Khalidwe lotereli limasiya ogula ndi zosankha zochepa kwambiri kuposa momwe akanakhalira pamsika wabwino. 

Adobe's First Real Challenger?

Monga ndanenera kale, munthu akhoza kupanga mlandu kuti kuwuka kwa Canva kumawoneka ngati wonjezani mu mpikisano. Kupatula apo, Adobe adakhala ndi ulamuliro kwanthawi yayitali popereka zida zonse zopanga.

Pakhala pali njira zina zopangira mapulogalamu a Adobe amodzi. Mwachitsanzo, Apple anapereka Final Dulani ovomereza pamene BlackMagic anapereka DaVinci Sankhani monga mavidiyo kusintha njira zina Premiere ovomereza. Figma idapereka nsanja yake yopangira UX ngati njira ina ya Adobe XD (yomwe Adobe pafupifupi adapeza $20 biliyoni, ngakhale iwo adathetsa mgwirizano kumapeto kwa 2023). Blender, kampani yaulere ya mapulogalamu, idapereka njira ina ya Adobe Substance ndi Adobe After Effects. 

Sipanakhalepo kampani imodzi, komabe, yomwe yapereka zofananira, zathunthu zazinthu zopangidwa ngati za Adobe. (Onani zomwe ndalemba poyamba zokhudza makampani akuluakulu omwe akufinya mpikisano - Adobe wakhala akuchita izi kwa zaka zambiri. anapeza otsutsana ndi ulamuliro wake wamsika kuti asunge yekha).

Canva mwina idathyoka pomaliza, ndipo izi zitha kupangitsa kuti mpikisano uwonjezeke komanso phindu lochulukirapo kwa ogwiritsa ntchito. 

Chifukwa chake, Canva Itembenuza Affinity kukhala chinthu cholembetsa, sichoncho?

Chodetsa nkhawa chachikulu pakati pa anthu onse ndikuti Canva isuntha Affinity kupita ku mtundu wolembetsa. Phokoso lozungulira manthawa lidakwera kwambiri kotero kuti Affinity adawona kufunika kothana nawo kudzera munkhani ndi zithunzi pa akaunti yake ya X. 

Affinity adatumiza chithunzichi cha "Malonjezano Anayi kwa anthu ammudzi", pamodzi ndi ulalo wa nkhani yotchedwa "The Affinity and Canva Pledge," mu positi pa X poyankha nkhawa za Affinity kutengera mtundu wolembetsa wotsatira kutsatira Canva.

M'nkhani, mutu "Pledge ya Affinity ndi Canva," Canva imalonjeza kuti nthawi zonse ipereka mtundu wina wa "chilolezo chosatha". Komabe, imanenanso za kuthekera kokhala ndi njira yolembetsa ya mapulogalamu a Affinity: 

"Ngati tipereka zolembetsa, idzakhala yokha ngati njira pamodzi ndi chitsanzo chosatha, kwa iwo omwe amakonda. Izi zikugwirizana ndi kupatsa ogwiritsa ntchito Canva kuti ayambe kutengera Affinity. Zitha kutilolanso kupatsa ogwiritsa ntchito Affinity njira yowonjezerera ntchito zawo pogwiritsa ntchito Canva ngati nsanja yogawana ndikuthandizana nawo pazachuma chawo cha Affinity, ngati angafune. ”

Kuchokera ku "The Affinity and Canva Pledge," Affinity.Serif.com

Kutsegula Chitseko cha Open Source

Ndi mapulogalamu amakampani omwe akupitilira kuphatikiza ndikupeza omwe akupikisana nawo, zomwe zimasiya ogwiritsa ntchito kukhala ndi zosankha zochepa za komwe angatembenukire pomwe sangathenso kulembetsa mapulogalamu am'mimba.

Apa ndipamene pulogalamu yaulere komanso yotseguka imabwera kuti ipulumutse tsikulo. 

Blender ndi imodzi mwamapulogalamu odziwika kwambiri aulere komanso otseguka kwa opanga, ndipo imaganiziridwanso ngati mulingo wamakampani pazinthu zina za 3D ndi ena.

Pakhala pali gulu la omanga ndi opanga omwe amakhulupirira kuti anthu onse ali ndi ufulu wopeza mapulogalamu aulere pazochita zawo zopanga. Ethos iyi yapangitsa kuti pakhale mapulogalamu angapo aulere opanga mapulogalamu, kuphatikiza:

  • GIMP (Gnu Image Manipulation Program) - pulogalamu yaulere yosinthira zithunzi ndi kujambulanso zithunzi zokhala ndi utoto wa digito ndi zida zopangira zojambulajambula
  • Inkscape - pulogalamu yaulere ya scalable vector graphics kwa ojambula ndi ojambula zithunzi
  • Blender - pulogalamu yaulere yaulere yapakompyuta ya 3D yomwe imagwiritsidwa ntchito posema, kujambula, makanema ojambula pamanja, mafanizidwe, ndi kumasulira, kuphatikiza kusintha makanema
  • choko - pulogalamu yaulere yojambula pa digito ndi mkonzi wazithunzi za raster wokhala ndi makanema ojambula a 2D
  • Mdima wamdima - wopanga zithunzi za RAW zaulere zosinthira kujambula kwa digito ndikusintha kosawonongeka kwa zithunzi za RAW
  • Kumveka - pulogalamu yaulere ya digito ya audio ndi pulogalamu yojambulira
  • PenPot - chida chaulere, chozikidwa pa msakatuli wa UX chogwirizana ndi mawonekedwe azithunzi za vector 
  • FreeOffice - chida chaulere chaulere chowonera kapena kupanga zikalata zamawu, maspredishithi, ndi mafotokozedwe
  • WordPress- njira yoyendetsera zinthu zaulere popanga ndi kupanga mawebusayiti

Ino Ndi Nthawi Yothandizira Mapulogalamu Aulere ndi Otsegula

Mapulogalamu onsewa amathandizidwa ndi anthu ammudzi, zomwe zikutanthauza kuti aliyense angathe kuthandizira. Ndikupangira kuti mupereke pulojekiti yomwe mwasankha kuti muthandizire kuti mapologalamuwa azikhala ndi ndalama. Komabe, mutha kuperekanso ma code ngati muli ndi chidziwitso cha chitukuko kapena lipoti nsikidzi / kupempha zatsopano mukamagwiritsa ntchito pulogalamuyo.

Zachidziwikire, kuchita nawo pulogalamu yaulere komanso yotseguka yopitilira kutsitsa ndikugwiritsa ntchito pulogalamuyo ndikosankha. 

Maganizo Final

Pamapeto pake, ndi nthawi yokhayo yomwe idzafotokoze zomwe zidzachitike pakugula kwakukulu kwa Canva komanso momwe zidzakhudzire miyoyo ya anthu opanga mamiliyoni padziko lonse lapansi. Mosadabwitsa, Adobe adalengeza kwambiri tsiku lomwelo monga kulengeza kwa Affinity, kubweretsa gulu latsopano lazinthu zotsatsa za "generative, AI-first". "GenStudio".

Onse a Canva ndi Adobe apitiliza nkhondo ya "kuwonjezera phindu" pazogulitsa zawo, ndikulumikizana ndi mtengo wowonjezerawo kwa makasitomala, kuti ndalama zopezera ndalama zipitirire kukula ndikuyenda mtsogolo. 

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