Munapanganso - mudapanga bizinesi yatsopano, kuphatikizidwa, ndikupanga tsamba latsopano kuti likope bizinesi yatsopano. Pambuyo pogula domain ndi host host, kukhazikitsa WordPress, ndikusintha mutu nokha, mwakhazikitsa tsambalo ndipo tsopano mukugwedeza zala zanu mpaka zotsogola zitayamba kutsanuliridwa.

Komabe, chochititsa chidwi kwambiri kuti mudadziphunzitsa nokha momwe mungapangire tsamba la WordPress ndipo munatha kupeza mawonekedwe omaliza owoneka bwino pa intaneti, mwina panali ngodya zingapo zomwe mwadula mwakudziwa kapena mosadziwa zomwe zikuwononga masanjidwe anu. Google ndikuchotsa alendo ofunikira. Ndikambirana zina mwazinthu zomwe mwina mwaphonya zomwe zikuchepetsa magwiridwe antchito a tsamba lanu, kusokoneza alendo anu, kapena kuwononga SEO yanu, komanso momwe mungakonzere zolakwika izi kuti muchepetse kuwonongeka.

 

1. Masamba a Zitsanzo a Zitsanzo Akuwononga SEO Yanu

Mukamapanga tsamba lanu kuchokera pa template, zomwe ndizochitika wamba zomwe zimakupulumutsani kukhala ndi hardcode tsamba kuyambira pachiyambi, pamakhala paliponse kuchokera pamasamba angapo mpaka khumi ndi awiri omwe amabwera ndi template yomwe mumagula. Masambawa amapangidwa kuti awonetse zina mwazopanga zomwe zimabwera ndi template, pomwe akupereka kudzoza kuti mugwiritse ntchito pamapangidwe anu.

Masamba a template awa atha kukhala othandiza kwambiri panthawi yopanga polojekiti yanu, koma amatha kukhala opweteka kwambiri ikafika nthawi yosindikiza tsamba lanu lomaliza. Izi ndichifukwa choti masamba onsewa amatha kukhazikitsidwa limodzi ndi tsamba lanu lonse mukamenya "kusindikiza" (kutengera template) - ngakhale masamba atsambawo sali patsamba lanu lalikulu. Tsamba lililonse lamoyo lidzakhala lolonjezedwa ndi Google pomwe crawl bots yake ikapeza tsamba lanu. Ndipo, ngati tsamba lili ndi indexed, litha kuperekedwa kwa ofufuza pa intaneti. Idzawerengedwa motsutsana ndi masanjidwe anu achilengedwe kutengera mawu osakira patsamba lachitsanzo kapena momwe tsambalo limachitira bwino ndi ogwiritsa ntchito anu (chidziwitso - tsambalo silingachite bwino chifukwa lidzakhala ndi zolemba zambiri ndipo silidzakhala ndi chochita. ndi ntchito za cores).

Mwachitsanzo, tiyerekeze kuti muli ndi tsamba lamasamba 4 la kampani yanu yotsetsereka ndi “Home, About Us, Products, and Contact” yomwe mwangokhazikitsapo. Komabe, mulinso ndi masamba 25 omwe adabwera ndi template yanu yomwe ilinso yamoyo. Mmodzi mwa masamba achitsanzowo akuyesera kugulitsa mawonekedwe a eCommerce a template yomwe mudagula, ndikuchita izi akhazikitsa shopu ya dummy baseball memorabilia shop yokhala ndi zithunzi zamasewera a baseball, zipewa, ndi zina zambiri. Ipsum dummy text kuti mudzaze mafotokozedwe azinthu. Pambuyo pa sabata kapena kuposerapo, Google imatumiza crawl bot kuti ikulondolere tsamba lanu ndi cholinga chodziwitsa ofufuza zomwe zili patsamba lanu. Google imaphatikizanso tsamba labodza la baseball memorabilia shop ngati imodzi mwamasamba a tsamba lanu, motero maloboti a Google tsopano akuganiza kuti mukugwirizana ndi baseball memorabilia. Mumayang'ana akaunti yanu ya Google Search Console patatha miyezi ingapo kuti muwone mawu osakira omwe mumasankha, ndikupeza kuti mumangotenga 89 okha.th kwa "kampani yotsetsereka," lomwe ndi liwu lofunikira lomwe mukuyesera kuyikapo, koma mumayika 67th za "baseball memorabilia." Mwanjira ina, mawu osakira patsamba la template akuposa mawu anu enieni.

Zapezeka kuti Google yakhala ikupereka zitsanzo zamasamba atsamba lanu patsamba lazotsatira monga momwe zimakhalira masamba omwe mudapanga. Izi zikufotokozera chifukwa chake data yanu ya Google Analytics ikuwonetsa kuti kuchuluka kwanu kokwera kwambiri (ie anthu akuchoka patsamba lanu musanadina chilichonse) ndipo nthawi yomwe mumathera patsamba lanu ndiyotsika kwambiri. Ikufotokozanso chifukwa chake mawu ambiri omwe mumayika pa Google ndi osagwirizana ndi zomwe mumachita.

Mumaganiza kuti ogwiritsa ntchito sangathe kupeza masambawa chifukwa sali patsamba lalikulu latsamba lanu, koma chomwe akuyenera kuchita ndikudina ulalo womwe umawonekera mu Google Search Engine Results Pages (SERPs) ndipo ali. tsopano patsamba lachitsanzo limenelo!

Ndiye mumakonza bwanji nkhaniyi? Mwachidule - muyenera kuletsa masamba onse achitsanzo kuti Google ingowonetsa masamba omwe mudapanga ndi mawu osakira omwe mukufuna kuti agwirizane ndi tsamba lanu.

Pitani ku gawo la "Masamba" mu WordPress admin yanu (yomwe ikuwonetsedwa pa chithunzi pamwambapa), ndipo yendani pamasamba onse omwe ali patsamba lanu (kuphatikiza masamba omwe mudapanga ndi masamba achitsanzo). Tsamba lililonse lomwe lilibe "Draft" yomwe ili kumanja kwa mutu wa tsambalo ndi tsamba lamoyo. Njira yachiwiri yowonera ngati tsambalo likupezeka ndikuyang'ana pansi pa "deti" ndikuwona ngati likuti "losindikizidwa" ndi tsiku lofananira.

Patsamba lililonse lomwe lalembedwa kuti "losindikizidwa" lomwe simukufuna kukhala patsamba lanu, yendani pamwamba pa tsambalo mpaka mutawona maulalo akuwonekera pansi pamutuwu (Sinthani | Sinthani Mwamsanga | Zinyalala | Onani | Chotsani posungira). Dinani "Sinthani Mwamsanga" kenako pitani ku bokosi lotsitsa la "Status" ndikusankha "Draft" (yowonetsedwa pachithunzi pamwambapa). Izi ziletsa kusindikiza tsambalo. Ngati mwatumiza mapu atsamba ku Google Search Console, mufuna kutumizanso mapu atsambawo masamba onse achitsanzo akachotsedwa.

 

2. Mapulagini Omwe Simukuwagwiritsanso Ntchito Akupanga Zosafunikira Zosafunikira Ndikutenga Malo

Mukamapanga tsamba lanu, mwina mumayesa mapulagini angapo kuti azigwira ntchito zosiyanasiyana. Munasunga zabwino, koma simunazifafaniza zopanda pake kapena zosatha; Tsamba lanu lingakhale likugwirabe ntchito bwino pakadali pano, koma tsiku lina pulogalamu yowonjezera yomwe yatha ikhoza kubedwa ndikuwononga tsamba lanu lonse. Kapena, pang'onopang'ono, zitha kungotenga malo pa seva yanu ndikuchepetsa tsamba lanu.

Kuletsa plugin mu WordPress

Kuti muchepetse ziwopsezo za mapulagini osafunikira (ogwirabe ntchito), mudzafuna kuwaletsa ndikuwachotsa. Iyi ndi njira yosavuta nthawi zambiri. Pitani ku gawo la "Mapulagini" a admin wanu wa WordPress ndikupeza mapulagini omwe simukuwagwiritsanso ntchito kapena kuwafuna. Chongani mabokosi omwe ali pafupi ndi mapulaginiwa ndipo, pansi pa "zochita zambiri," sankhani "Zimitsani" ndikudina "Ikani" (chowonetsedwa pachithunzi pamwambapa). Mapulagini onse osankhidwa adzazimitsidwa (ngati izi sizikugwira ntchito, yesani kuzimitsa kamodzi kamodzi).

Kenako, sankhaninso pulogalamu yowonjezera iliyonse ndikupita ku "Zochita Zambiri" ndikusankha "Chotsani." Tsopano mwamasula malo pa seva yanu, yomwe ingakhale yocheperako kutengera ngati mwataya kapena ayi, ndipo mwachepetsa chiwopsezo cha pulogalamu yowonjezera yopita ku AWOL ndikuwononga tsamba lanu lonse. Kuphatikiza apo, kumapeto kwa tsamba lanu kudzawoneka koyera kwambiri popanda mapulagini ambiri osatha, ndipo mupeza zopempha zocheperako.

 

3. Zithunzi Zazikuluzikulu Zikupangitsa Kuthamanga Kwapang'onopang'ono Tsamba

Ichi ndi chinthu chofala kwambiri chomwe ndimawona pothandiza makasitomala kuyeretsa kumbuyo kwa masamba awo. Zithunzi zimakwezedwa momwe zilili ndipo nthawi zambiri zimakhala zazikulu komanso kukula kwa mafayilo. Mukawonjezera zithunzi pamasamba anu, mutu wanu ukukulitsa zithunzizo kuti zigwirizane ndi kukula kwa tsamba, ndipo zikuwoneka kuti vuto lakonzedwa.

M'malo mwake, nkhaniyi idabisidwa - fayiloyo ikadali yayikulu kwambiri. Nthawi iliyonse wogwiritsa ntchito akayendera tsamba adzafunika kutsitsa zithunzi zazikulu, ndiye dikirani kachidindo kamutu kanu kuti asinthe zithunzi zazikulu kukhala zithunzi zochepera zomwe zikukwanira patsambalo. Izi zipangitsa kuti tsamba lichuluke pang'onopang'ono, ndipo zipangitsa kuti obwera patsamba lino asiye ndikupita patsamba la omwe akupikisana nawo m'malo mwake.

Chinyengo apa ndikuwonetsetsa kuti mukukweza zithunzizo mpaka kukula kwakukulu komwe kudzakhala pa template pamaso mumawayika patsamba lanu. Ndikunena kukula kwakukulu kowonetsera chifukwa kumawoneka kokulirapo pamakompyuta komanso ang'onoang'ono pazinthu monga mapiritsi ndi mafoni. Ngati mupanga chithunzicho kukhala chaching'ono kwambiri, chikhoza kutambasulidwa ndi kukhala pixelated kapena kungowoneka chaching'ono kwambiri. Pokulitsa chithunzicho, sikuti mukungochepetsa kukula kwa chithunzicho, mukuchepetsanso kukula kwa fayilo komanso kukula kwa tsamba lomwe chithunzicho chili. Tsamba laling'ono nthawi zambiri limafanana ndi kuthamanga kwamasamba, ndipo kuthamanga kwachangu nthawi zambiri kumathandizira masanjidwe anu a SEO malinga ndi Google.

Mwachitsanzo, ngati muli ndi chithunzi chapamutu (chithunzi chachikulu pamwamba pa tsamba lanu), m'lifupi mwake chidzakhala ma pixels 1920, ndipo kutalika kwake kudzakhala pakati pa 600 ndi 1200 pixels. Mufuna kukulitsa ndi kukulitsa chithunzi chanu chachikulu, chomwe mwina ndi ma pixel 5000+ m'lifupi ndi 2000+ m'mwamba, kuti chigwirizane ndi miyeso iyi. Pochita izi, mutha kuchepetsa kukula kwa chithunzi chanu 10x kapena kupitilira apo. Kusungidwa kwamafayilo awa kumawonjezera zithunzi zambiri zomwe muli nazo patsamba lonse. Ndikupangira kugwiritsa ntchito Photoshop kapena GIMP (GIMP.org), njira yaulere ya Photoshop, kuti musinthe zithunzi zanu musanaziike.

Ngati simunagwiritsepo ntchito GIMP kapena simukudziwa momwe mungasinthire zithunzi mu GIMP, ndikupangira kuti muwone maphunzirowa pa GIMP Photo Editing Basics:

MFUNDO: Mukatumiza chithunzi chanu ku Photoshop, onetsetsani kuti mwadina bokosi la "Progressive" kuti mupeze chithunzi chowoneka bwino.

Mukhoza kuwonjezera kapena kuchotsa zithunzi zithunzi zanu, komanso kuwona kukula ndi kukula kwa mafayilo a zithunzi zanu popita ku gawo la "Media" mu WordPress Admin (onani chithunzi pamwambapa). Dinani pa chimodzi mwazithunzizo kuti mubweretse bokosi la zokambirana za Attachment Details. Mu chithunzi pansipa, mukhoza kuona anatsindika wapamwamba kukula ndi miyeso ya chithunzichi. Ngati chithunzi chanu chili ndi kukula kwakukulu kapena fayilo yayikulu, mudzafuna kusintha chithunzi chanu ndikuchiyikanso. Ndikupangiranso kuwonjezera zolemba pachithunzichi, zomwe ndi mawu omwe Google crawl bots imawerengedwa kuti mudziwe chomwe chithunzi chanu chikunena. Ichi ndi chinthu china chomwe chimathandizira SEO yanu momwe mutha kuwonjezera mawu osakira pamawu amtundu wanu. Muchitsanzo chomwe chili pansipa, ndagwiritsa ntchito mawu owonjezera "GIMP Dreamy Lighting Tutorial" monga chithunzichi chidagwiritsidwa ntchito mubulogu ina pamutuwu.

Sinthani Tsatanetsatane wa Media Attachment mu WordPress

Popanga zosinthazi kumapeto kwa tsamba lanu, mukuwunikira onse a Google ndi ogwiritsa ntchito zomwe tsamba lanu likunena, ndikuchotsa admin yanu ya WordPress ndikuwongolera momwe tsambalo likuyendera. Mutha kudabwa momwe tsamba lanu likuchitira bwino mukamaliza kukonza m'nyumba!